Karen The Mindset Shift: From “Them” to “Us”
Honestly, the biggest barrier isn’t technical. It’s cultural. It’s moving from a mindset of “accommodating some” to “designing for all.” This means involving people with disabilities in your testing and feedback loops—not as an afterthought, but as co-creators. It means your content team, designers, and developers all speak the same inclusive language.
And look, you won’t get it perfect on day one. That’s okay. The goal is progress, not perfection. Start with your next email campaign. Audit one landing page. Fix the alt text on your top-performing blog images. Small, consistent steps build momentum.
In the end, implementing accessibility and inclusive design in digital marketing is about recognizing a simple, profound truth: diversity is human default. Our abilities are fluid, changing with age, environment, and circumstance. By building marketing that embraces this messy, beautiful reality, you’re not just checking a box. You’re building a brand that’s truly, meaningfully open for business—for everyone.
About Author
