Marketing

Micro-influencer Partnerships for Specialized Industries: The Quiet Power of Niche Influence

4 min read

• Marketing

Micro-influencer Partnerships for Specialized Industries: The Quiet Power of Niche Influence

Karen November 28, 2025

Forget the Kardashians for a minute. Seriously. When you’re operating in a specialized industry—think industrial robotics, B2B...

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Audio Content Marketing: Why Your Brand Needs a Voice in the Podcast Era

4 min read

• Marketing

Audio Content Marketing: Why Your Brand Needs a Voice in the Podcast Era

Karen November 27, 2025

Let’s be honest. The digital space is crowded. Visually, it’s a battlefield of pop-ups, auto-play videos, and...

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Voice Search Optimization for Local Service Businesses: Your New Front Door

5 min read

• Marketing

Voice Search Optimization for Local Service Businesses: Your New Front Door

Karen November 18, 2025

The way people find you is changing. Fast. It’s no longer just about typing “plumber near me”...

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Voice Search Optimization for Service-Based Businesses: A No-Nonsense Guide

4 min read

• Marketing

Voice Search Optimization for Service-Based Businesses: A No-Nonsense Guide

Karen November 17, 2025

Think about the last time you asked your phone for something. “Hey Siri, find me a plumber...

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Marketing in the Voice Search and Smart Speaker Era: Finding Your Brand’s Voice

4 min read

• Marketing

Marketing in the Voice Search and Smart Speaker Era: Finding Your Brand’s Voice

Karen November 8, 2025

The way we ask questions is changing. It’s less about typing and more about, well, talking. We’re...

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Vertical Video Marketing Strategies for Niche Industries

4 min read

• Marketing

Vertical Video Marketing Strategies for Niche Industries

Karen November 7, 2025

Let’s be honest. For a long time, vertical video was the awkward cousin at the marketing family...

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Market Intelligence – Gathering and Analyzing Data

3 min read

• Marketing

Market Intelligence – Gathering and Analyzing Data

Nyle Casey October 9, 2024

The market intelligence could be useful to mitigate the business risk. That means collecting and reviewing data...

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The Impact of Voice Search on SEO Strategy

3 min read

• Marketing

The Impact of Voice Search on SEO Strategy

Nyle Casey April 1, 2024

In a world that’s always advancing, aligning your SEO strategies with voice search trends is a necessity....

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The Future of Augmented Reality in Marketing and Sales

3 min read

• Marketing

The Future of Augmented Reality in Marketing and Sales

Nyle Casey January 8, 2024

AR uses sensors and cameras to overlay digital information over one’s real-world environment, be it using mobile...

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How to Create Effective Online Advertising Campaigns

3 min read

• Business
• Management
• Marketing

How to Create Effective Online Advertising Campaigns

Nyle Casey October 25, 2023

Online advertising can be an extremely cost-effective and powerful way to reach new customers, with easy tracking...

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