Karen 
Accounting
Let’s be honest. The world of ESG reporting can feel like being handed a map in a...
Business
Management
Marketing
Micro-influencer Partnerships for Specialized Industries: The Quiet Power of Niche Influence
4 min read
Forget the Kardashians for a minute. Seriously. When you’re operating in a specialized industry—think industrial robotics, B2B...
Sales
Let’s be honest. For a long time, “sales” and “sustainability” felt like they were on opposite teams....
When you hear “blockchain,” your mind probably jumps to cryptocurrencies and volatile markets. That’s the flashy, headline-grabbing...
Let’s be honest. For years, the “ideal” salesperson was painted with a single, broad brush. Loud. Extroverted....
The way we shop is having a conversation. Literally. Instead of typing “best drip coffee maker under...
Let’s be honest—when you think of influencer marketing, B2B isn’t the first thing that comes to mind....